EA Games
EA commissioned Lucid Online to develop a content series around the brand new Need For Speed game, coming November this year.
Lucid are producing content with artists around playing the game and a scoreboard comparing their set times. Online PR placements including fixed exclusive editorial spots, as well as a wider service will supplement the campaign. Our Social Media team are putting a communications strategy to distribute the content, as well as a bespoke Facebook application to display all the videos and score board on the Need For Speed Facebook page